Thus, a small light bulb in your head, and you are something that struck with the idea that you invented. Still not sure how your idea to the concrete of the time, but something
She said it could be the big breakthrough will be looking for you. What do you do next and how you approach the next step is extremely important and will run either fame or
Doom your business. The steps that I may later seem unnecessary to you;However, I can assure you that at the end you'll be glad you
in my opinion.
Before the discussion, I would say a few words of wisdom. While working on your idea, you take people to criticize the work and try to discourage you
to move forward. Some of this criticism is deserved and should be considered. If you have a valid point is raised that you never thought before –
prosperousYou are. It gives you the opportunity to pause and see your idea from a different angle (or angle). You can also experience a so-called destructive criticism is not based on facts.
If you learn to separate these two, you will be better. My advice to you –
– Do not be afraid to question the professionals, as most experts are a way of mind and ignore other things
– Do not be afraid of ideas from other people challengeStand by your principles and be firm
– Have no fear to discover that your idea is flawed. Pause to make corrections to analyze again and move forward
If you are ready to sell your idea, you have to be with large companies. Note that the larger the enterprise, the more it is bureaucratic. Many large companies to concentrate and lose often hire employees who are not for the position, or simply are not interested in qualified, what they do. If you comeby these people trying to make you really not significant (and your idea is irrelevant and impractical), no opportunities – these are discouraged by that you are small business is focused on better more and more willing to take risk!
Step 1 – Stay focused and clear to document your idea
This step has enormous advantages, because –
1st You clearly define your idea / invention
2nd Although the documentation of your idea, you can find ways to As you develop your invention
Always try to put paper, what is it that you have invented – to define exactly your idea, purpose, boundaries and the target audience. If you can not define exactly your idea, it means that you need to step in once again analyze your thinking and the things easier. The most common mistake that people make on the stage that is too complicated, their idea. A small example will illustrate this point:
Case Study 1
John K. aIdea> how to improve Knife automatic mechanism. While working hard on his invention, John K. produces technical drawings and decided that his future product will benefit from adding additional items – a pair of scissors and a screwdriver. However, the addition of these elements makes the end product of larger and heavier. In order to better gauge, John K. back to the drawing board – it compromises its origin, Automatic push / pull mechanism design to try to answerunnecessary extra features that have nothing to do with its unique design. By removing the features of the original design, John K. Final design is very pedestrian and lacking originality.
Ultimately, John K. should only stopped just before amendments to its original mechanism of automatic knives and have asked the following – I am better with the original system or mechanism of pedestrians has additional features? Additional features, includingnecessary?
The above example clearly shows the following – you concentrate on your ideas and vision to ignore unnecessary features to confuse more, could that. Extra features come into play later when you are clearly described in the form of your invention.
Step 2 exploratory phase – if your idea is unique
Once you have documented your ideas, you should begin to think about what follows – how unique is it my idea? ToTo answer these questions, you need to take steps and push your local library and the Internet. If you have a large amount of your budget allocated for patent attorneys who will do for you, the research, you better make the initial research for you. Why? Since you can discover during your exploratory research that is not unique and your design save you from paying huge legal bills. A note of caution not to dishearten determine – if you know that the ideafor sale that already exists and already patented. The fact that someone to similar conclusions as you have come a little earlier is good – you have a contest! Competition is good, the competition is healthy! Carefully examine the competing products, even dismantling, if at all. Determine what your idea of competing, its limits and the extent to which marketing was another person (or company) with his. As you can see, you can actually learn from the mistakesto avoid their mistakes and others to move, all about the competition and their limitations.
Step 3 – Product Safety Considerations
Whether you decide to produce a baby product or some sort of device that should be taken to be placed in the description of the possible dangers of using your product as possible. For example, if you have invented a new toy designed for small children, try the list of parts, which may cause harm to your customers can find fast. Keep inbecause many people unfortunately do not consider operating manuals. Determine what you can or go with the operation of your product and wrong ways to improve product safety. Questions you might ask yourself the following –
1st I'm with appropriate materials?
2nd Perhaps the part that contains the greatest risk should be reconsidered?
Try a full list of parts that can be potentially dangerous and fix your design before you begin marketing in the searchYour product. You may think this is unnecessary step, but I warn you – most marketing companies ask you to describe the security features of your idea, and you could advance to save time by including in the preparations.
Demographics Step 4 – and decide who use your product
These have a clear idea of your product and you have worked on all the nuances of product design, try to determine who will use your product when and where. Tryyourself the following questions –
1st What is the age of the target group?
Is my second product designed for men, women or both?
3rd Where and when can it be used?
True to answer these questions will help you market your product and keep up the competition. In addition, know the answers to the questions above will help you to make your product ready. How? If your product is designed for children, it shouldbright and colorful. In addition, if your product is designed for cold climate, you should avoid in marketing, where it is warm all year round.
It is very likely that your product is suitable for certain industries (eg agriculture), then think of those who benefit the most from your invention! If your product is designed with special soil and plant samples is work, you must identify the geographical area is rich with desired properties. As you can see, this step requiresextensive research, planning, and lower leg, the advantages, on the other side win reward!
Step 5 – Produce large or small model of your product
It is extremely important to idea to create a working model of your. Why? Through a real life model of your idea (or a smaller version on the bottom of IT) can help you –
1st Identify constraints and gives you a chance to reconsider some aspects of your first draft and the necessaryCorrections
2nd The improvement of the final draft
In addition to the above-mentioned factors, the final model to help psychologically. There is no better feeling, so to be able to see and touch the physical creation of your own mind! The fact that you the real life model of your final design is taken you a positive psychological boost like no other as you have lived during the design process, which motivates you to succeed even more!
The best way to approach this step isto try to draw on a piece of paper from the final version of your product as you can see right now. Her drawings are D show off your latest idea / product from various angles, in a 2-D and 3 -. The image may not be enough, because many of us have the skills of drawing. But the task of drawing clear you strengthen your model number and PIN, you must work more. I also strongly recommend that you build your first productPrototype made of clay or other materials that is easily accessible. Why? Since this prototype with the original design will help you to explain your idea to another technique, which, in turn, transform technical design your construction high.
After you have drawn your model, try to determine to what documents go into the construction of the product in real life. Your product will be the construction of plaster or metal? If metal, then what kind of metal – it is aluminum, copper ora certain type of alloy? Once you determine the equipment needed to get the cost of production estimates for the price of your product depends on the cost of production of each unit. You need not be 100% correct, this time with your choice of materials, but it's good to know what materials go into the production of your product, so you have a ball park figure on the final cost of your product.
Profit Step 6 – Estimate of costs and gross
Once youdecide who to use your product (or marketing your products), it is time to think "big" – try to work on the costs and benefits of your product. Here is a case study –
Mary A., a housewife with three small children, designed a plastic bottle of water for babies and toddlers less. His water bottle was such that they hold both bottles, spoons and bottle caps designed. Mary A. created many successful designs for their product and with the help of her husband,create an upscale version of its Clay Products. Before an engineer, Mary A. believes that its product is completely made of plastic. The production cost for a bottle holders an estimated $ 3.00 (we assume that is the factory in China and shipping costs are already included in the cost of production estimates). Mary A., and did shopping comparison showed that other types of baby carriers for about $ 15 to sell dollars. In addition, found Marythree local stores each baby serving 1,000 customers per day (including online shopping) also requires each transaction a commission of 40% for every purchase – which means that $ 6 is paid as commission to the bank means for every purchase of $ 15 . Mary A. immediately understood that his total income of $ 6 per bottle holder ($ 15 – are $ 6 – $ 3). Assuming that one third of all customers at any branch or have babies or small children who still need bottle holders (about 330 consumers) Store, Mary A. can generate profits, XX $ 330 = $ 5,940 3 6.
Step 7 – Product Marketing
Right marketing strategy is absolutely essential to the success of your idea. In collaboration with the marketing company you can trust and rely on significant dividends over time and should not be overlooked. What you should know about marketing companies? Most of these companies are divided into two groups (so-called Category A and B) –
1st Group A: This Companies say they have special knowledge and connections within a broad range of industries. It was also expensive, many companies that belong to this group, are accused of fraud and inventors should carefully consider who they are facing. In the best case, you could potentially lose all your money and precious time in the worst case of losing additional money to someone else can benefit from your invention (unless of course you were luckyPatents> it!)
2nd Group B: These companies provide total freedom inventors in the commercialization of their idea. Inventors decide what to say and focus on areas that hold stress invention of their most relevant. I want IdeaJets site (www.ideajets.com underline):
IdeaJets is a market where companies with and looking after sharp mind to meet people ideas. In addition, you will help a good partner, and can help you to realize your ideasInventor dreams IdeaJets also in contact with other ambitious people maintain and promote the culture of creativity and success. You can use your fellow inventors with IdeaJets messaging system or in the forums. We hope, through the exchange of ideas and opinions, users can define their inventions or ideas in new ways to refine post success and to re-set to further increase their chances. At the moment IdeaJets is completely free!
Conclusions and some finalReflections:
As you can see, it takes patience, preparation and persistence on behalf of the inventor to success. The key is not prevented by the presence of competition and potential releases. When I mentioned the competition in my article, is healthy and good. If your competitor a huge success with a similar product that you, this means that the product has been developed on a lot of potential work. Carefully check the competitorsto identify product and its weaknesses or vulnerabilities. This of course assumes that you completed your initial plan, developed and produced all the kinks in a large scale (or scale) version of your product. Once you know enough about the competitors, although market research and demographics – and in designing the marketing strategy that will help specific to your product. Put on paper and document all your results, because you may forget some details, and laterRecognize that the required data, unfortunately, disappeared. try Usually, all your knowledge on cost, market and demographic analysis in business plan and keep it to integrate in a safe place! Most companies will try to work or cooperate with you will be asked to produce business plans of the documentation. You have no power to produce them for documentation of business plans over night and it is no easy task. My suggestion for you – start working on the business planearly and avoid sleepless nights! And a final word of wisdom – do not be afraid to be too sure, because the trust and faith in his own power a recipe for success!