As the inventor contact my company due diligence, let me explain the concept with a simple example. Imagine if in this way, if a manufacturer prepared to rule on the development, manufacture and market a new product that could potentially $ 50,000 to $ 150,000 more to produce storage costs, they would certainly need their time to ensure that they a good business decision to advance with the product (ie: they have done their homeworkSize). Therefore, you can take "due diligence" as the process of collecting all the necessary information to make a good business decision, before you make major financial expenditure. It is generally believed that the more time, effort and money (eg: the "risk") that companies should focus on the development of an invention, the more they will assess the potential licensees. Note that even if a product as simple and cost are shown on the development and manufacturing,rarely easy and inexpensive. Companies should evaluate criteria such as customer feedback, the selling price, the unit cost of production, competition, the feasibility of production, market opportunities, etc.
Inventors often ask whether they need to perform due diligence on their invention.
As we shall see, it depends on the option you have chosen to take your product on the market.
Option 1 – your own – If you are planning, manufacturing and marketing ofInvention on your own, then yes, you must perform the due diligence. In essence, you are the manufacturer of the product and so you must perform due diligence on your invention, as other manufacturers. The problem that I found that many inventors who choose their own inventions but little, if marketing due diligence, a big mistake.
Option 2 – Royalties – if you plan on licensing fees, then Ithink you can guarantee your due diligence efforts, because before business license your invention to reduce exercise their duty of care. If you work with a company, like the invention of home, the costs of marketing your invention to companies will be minimal – so it is costing you more effectively lead the due diligence process might reveal that the only market the invention, the company (which ultimately is the best form of due diligence anyway). Remember, you should have takenTime to do research and to be a simple patent search earlier in the process to ensure that your product is worth pursuing in the first place (ie: the product is not already on the market and there is a demand).
Let me sum up. If you are planning to invest a large sum of money on your invention, you should always analyze the first opportunity, of course, it is worth pursuing, but if you actively market your invention business at minimal cost,You can be sure that the company concerned (will perform the duty of care) does not rely on your own. Note: It is always useful to discuss due diligence information marketing you to your invention with companies in the future, but it's not always easy to obtain this information, you have to d 'balance of effort and costs of collection information with the real need to have.
I also want to give the due diligence tips.As discussedIdea of marketing due diligence, it is as much information as possible to gain an informed decision about investing in an invention. In an ideal world we would all relevant information on sales forecasts, retail, marketing costs, production and unit costs, competitive analysis, market demands, etc. However, this information is n is not always easy to find.
If you are not in a position to evaluate pay a professional company, marketing, itI search on their own, but you must understand that the research is understood and used for decisions, and he alone has no value. That's what matters to do with the information about what to get. Note: I recommend that you DO NOT BUY promote "market research" for a society to inventions. Often called the "first step" sells them (often approach you again with an expensive "marketing" package), information is largely useless because it does notSpecific research on your invention. It is rather off-the-shelf "canned" statistics on the industry, not necessarily an informed decision.
Before reaching the "peak", let me say that the "due diligence" may come under various names, but they all mean the same thing. Some of the conditions I have seen are describing the process of care:
· Due Diligence
· Marketing Assessment
• The potential commercial
· InventionSalability
· Profitably Marketable
· Market Research
· Invention Evaluation
Each of these terms refers to the basic research in order to sell the probability of a possibility of an invention and to assess its viability. The question of whether to sell your invention must never be known with certainty, but some steps can help you understand better, the likelihood of success.
Even if you plan to have your invention on your own,You should consider running the marketing of the due diligence on your product. If you have decided to carry out your invention for royalties from the company must license your invention to this research.
Some suggestions for the marketing of due diligence are listed below.
1. Questions and answers to some basic questions
– If your invention is original or someone else already come with the invention? Hopefully you have already answered this question in the background research. Otherwise, check the trade –Directories or on the Internet.
– Their invention is a solution for a problem? If not, why do you think will sell?
– Is your invention really solve the problem?
– Is your invention is already on the market? If yes, what is your job to the invention in comparison to others?
– How many competing products and competitors, you can find on the market?
– What is the price range of these products? May drop your product in this area? Remember, taking into account the results and can be importantVolumes and corresponding fees, if any.
– Can you position your invention as a better product?
2. List the advantages and disadvantages of selling, the impact on your invention and to assess objectively List
– Question – Is there a demand for your invention?
– Market – has an existing market for your invention, and if so, how big is the market?
– Production capacity – it will produce easy or hard to get your invention?
– Production costs – we can accuratelyManufacturing costs (both unit and configuration / equipment)?
– Distribution of capacity – it is easy or difficult to distribute or sell your invention?
– Advanced functions – not the invention provides substantial improvements over other similar products (speed, height, weight, ease of use)?
– Retail Price – Do you have a price point advantage or disadvantage?
– Life – your invention will take longer than other products?
– Performance is – your invention are more efficient thanother products (including the improvements, faster production, less noise, better smell, taste, appearance or feel)?
– Market barriers – it is difficult or easy to understand your market?
– Regulations and laws is – your invention require regulatory requirements or are there special laws are complied with (eg, FDA approval) must
3. To ask for advice or information (think) of confidentiality
– Target Professionals / experts in this field.
– Ask for feedback and goalsAdvice.
– Speak with marketing professionals.
– Ask the sales people in the area.
– Ask people you know in this area.
– Talk to trust with close friends and family members whom you.
– Application of contribution to the invention, such as functions, services, prices, and if they buy it.
During the diligence phase, the existing factory, an advantage that they have the ability to talk with their customers (retail buyers, wholesalers, etc..) In my experience, one of theImportant factors that a company will consider whether existing customers to buy their product. If I have an invention, consider a company license (assuming they could at the right price) to produce, there is a high probability that the product license when one of their top customers, decided to sell it.
If a buyer buy a product at retail is interested, is a driving force for the company, given certification of products. I have seen many scenariosif a company showed an interest in an invention, but they finally decided to pass on the idea, because (their customers the distributor) has no interest in the product. Conversely, I have companies with low interest rates in an idea, seen jumping to a new product from a retailer to express interest.